6 min read
What is a digital marketing
Monika Godia: Apr 25, 2023 4:38:02 AM
1 min read
Importance of images, shapes and graphics in brand identity
Monika Godia: Mar 21, 2023 3:33:46 AM
2 min read
Value of having a tagline of a logo
Monika Godia: Mar 17, 2023 3:43:28 AM
What is the value of having a tagline in a company logo?
2 min read
Why is a logo important ?
Monika Godia: Mar 15, 2023 4:00:12 AM
Why is a logo important? Logo making is important for a company because it is the visual representation of the company’s brand. It is the first thing...
2 min read
The significance of colour for brand identification and your website
Monika Godia: Mar 15, 2023 3:50:52 AM
Without the proper color knowledge, selecting the right colors for a website or brand can be difficult and time-consuming. Some businesses rely...
2 min read
5 Tips for Better Keyword Selection for Your Content
Monika Godia: Mar 1, 2023 4:28:58 AM
Use of keywords selection in content Keywords are an essential part of SEO. They are the words and phrases that people type into search engines to...
3 min read
8 Rules to follow SEO writing
Monika Godia: Feb 28, 2023 3:58:33 AM
What is SEO? SEO is the process of writing content for search engines like Google's first page This includes researching keywords, creating content...
3 min read
What is 'Brand Identity'
Monika Godia: Feb 23, 2023 3:36:57 AM
What is 'Brand Identity'? Creating a comprehensive message for your organization, product, or service including names, logos, taglines, business...
3 min read
9 Key Features your Homepage Should Have
Monika Godia: Feb 21, 2023 3:27:49 AM
9 Key Features your Homepage Should Have Your homepage is a powerful component for your company and frequently gives potential clients their first...
1 min read
Why does my business need SEO?
Gunjan Vohra: Nov 1, 2022 10:30:00 AM
Let’s start with “What is SEO?” SEO stands for search engine optimization. SEO is to increase your visibility online, it means the more people see...
2 min read
How to Engineer Great On-Page SEO
Hunter Hays: May 24, 2019 9:25:00 AM
Oh, the Google website crawl! Some of us live for it, some of us live in fear of it – no matter which side of the fence you're on, Google search is...
4 min read
5 Blogging Tips to Grow Your Business
Hunter Hays: May 24, 2019 9:13:00 AM
You may be wondering what it takes to create a killer website. How do you turn your online storefront into a marketing machine that gets results?...
2 min read
Powerful Presentations Use Less Words
Hunter Hays: May 20, 2019 1:09:00 PM
Get Big Rewards for Using Less One of the biggest temptations when building PowerPoint presentations is to jam all your thoughts on screen without...
2 min read
Six Reasons Business Presentations Fail
Presentation mistakes to avoid Not all presentations accomplish their intended result. With all the work that goes into crafting presentations, when...
2 min read
How to Create Visually Engaging Powerpoint Presentations
Hunter Hays: Apr 7, 2017 9:02:00 AM
Capture Your Audience with Professional Powerpoint Designs There's no doubt that a well-designed presentation can increase audience engagement and...
2 min read
Online Marketing Solutions for More Leads - Landing Pages
Hunter Hays: Sep 7, 2016 1:17:00 PM
What are Landing Pages? Landing pages exist to convert website visitors into leads. They're one of the most vital elements of inbound marketing, and...
1 min read
Leveraging Hubspot Partnerships to Increase Marketing ROI
Hunter Hays: Oct 16, 2015 9:03:18 AM
Proof of Marketing ROI Top Concern Cited in 2015 Survey The ability to provide proof of positive marketing ROI was the top concern cited by...
2 min read
Localization, Regional Inbound Marketing Challenges.
Hunter Hays: Oct 13, 2015 6:00:00 AM
HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major inbound marketing challenges facing companies around...
2 min read
Inbound Marketing Creates More Knowledgeable Prospects
Hunter Hays: Jan 12, 2015 2:53:40 PM
Our partner, HubSpot, surveyed over 3500 marketing and sales professionals to determine the impact inbound marketing had on their businesses. We...
2 min read
The Future is Now - Using Inbound Methods for Outbound Brochures
Hunter Hays: Nov 18, 2014 2:15:09 PM
A Bet Against Technology is a Bad Bet Why make a bad bet when you can pick a winner? While it may be easier to remain in your comfort zone, do you...
1 min read
Match Your Outbound Collateral with the Buyer's Journey
Form a More Perfect Union Once you've committed to adding inbound techniques to your outbound collateral, we recommend that you address issues unique...
1 min read
Applying Inbound to Outbound Collateral: Give Whitepapers Color
The Wonder of Whitepapers Whitepapers are typically the work of experts that provide technical information or cover a subject directed to a well...
1 min read
Inbound 4 Outbound - Make the Most out of Marketing Videos
Hunter Hays: Nov 10, 2014 3:25:56 PM
Let's Get Visual It's possible to conclude from our prior blogs that inbound marketing is most concentrated on the written word. At first blush this...
2 min read
Create Content with Chops - Using Inbound for Traditional Collateral
Hunter Hays: Oct 21, 2014 4:25:00 PM
Creating Content that Connects Anyone tasked with creating effective marketing collateral is set upon achieving several objectives. Chief among them...
1 min read
Inbound Methods to Consider for Your Next Marketing Campaign
Inbound/Outbound - Don't Be Shy About Sharing A quick glance at almost any marketing magazine, ezine or newsletter tells you that "inbound marketing"...
2 min read
Tips for Using Buyer Personas with Outbound Collateral
Increase Outbound Impact Using Inbound Buyer Personas One of the major differences between outbound and inbound methods is how a potential customer...
1 min read
Power Up Your Points-Apply Inbound Methods to Outbound Presentations
The Sky's the Limit Chances are, if you're reading this blog you're a recognized pro in an enterprise marketing department. No question about it -...
2 min read
Adopting Inbound Tactics: Keywords In Marketing Collateral
Hunter Hays: Oct 1, 2014 11:47:00 AM
Adding Inbound Methods to Traditional Marketing Communications Have you been thinking about incorporating inbound marketing to your traditional...
2 min read
Inbound Marketing and Hubspot: A Perfect Marriage That Just Got Better
This week I was in Boston for Hubspot's annual Inbound convention. The conference had over 10,000 attendees and tons of groundbreaking speakers,...
2 min read
Beyond Keyword Shortcuts: How to Drive Traffic to Your Website
Hunter Hays: Sep 16, 2014 2:14:00 PM
Adding a few keywords to your site may seem like a quick fix to get more traffic. But if you’re looking for overnight results, you’re going to be...
1 min read
Designing Marketing Campaigns for Results
We all know by now that images engage readers – draw them in to learn more about what might interest them. Images are an integral part of any...
1 min read
Avoiding Death by PowerPoint
Death by PowerPoint. Any of us have experienced this – all of us, and we’ve all probably been guilty of it at some point. But in a world of bullet...
1 min read
The Value of Inbound Marketing Explained in 4 Easy Steps
You may have heard about Inbound Marketing, but want to know if it’s right for you. The short answer is yes, of course! But, what does that really...
1 min read
Here Here! Top 3 tips for increasing traction with compelling content.
Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers are smarter, but buyers are even smarter, and far...
1 min read
Repurposing Infographic Content – Ways to increase the Exposure.
1. Create a simplified version of your Infographic Oftentimes an Infographic can be too large or cumbersome to view on sites such as Facebook or...
2 min read
Pixel for your thought? Ask right questions when designing a project.
Every project is different, even if you’re designing in one program like Adobe Illustrator. How I build and design a project can depend heavily on...
1 min read
Webinars and WebEx. 3 easy ways to engage virtual audiences.
Oh WebEx. We love you, but must acknowledge the moments we can't stand you. Virtual meetings are part of our daily lives (especially here at...
1 min read
Online Video – One Way to Gain Traction in the Social Universe
Online video has seen a huge spike in popularity that will only increase. This begs the question: What do we mean by video? A video can take many...
2 min read
Creating Interactive Collateral Salespeople Love
If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only convince customers, it should compel sales to take...
1 min read
5 Reasons to Create Inclusive Relationship with Your Agency Manager.
Your agency project/account manager strives to be a trusted partner. Your project manager’s goal is to provide the most effective marketing...
1 min read
Designing Successful Presentations
We use presentations as a means of communication. Projected slides should be as visual as possible and support our point quickly, efficiently and...
1 min read
Disrupting the Noise. Marketing to Channel Sales Partners.
If you’re in charge of marketing YOUR brand to your channel partners, you know the challenges you face, first and foremost: breaking through the...
2 min read
4 Ways to Stretch Your Marketing Communications Budget
In my nine years of working at Interamark, I can’t tell you how many times I have heard clients say, “We need to develop a, b, c…x, y, and z….oh, but...