What is 'Brand Identity'?
Creating a comprehensive message for your organization, product, or service including names, logos, taglines, business cards, brochures, website design, info-graphics, icons, videos, content, and other collateral is the essence of business branding.
Branding is the deliberate process of establishing the impression of your business, product, or service. A successful brand creates a unique experience for its customers.
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Essential brand elements
The identity of your brand is presented to your customers through each of these eight crucial components, demonstrating who you are, why you're superior, and why they should remember you.
Your clients won't remember you if you don't have these branded components. Customers won't buy your products if they can't recall your brand or why they should pick you over the competition, which ensures a brief existence in the market you're in.
The 8 elements of brand identity:
Possibly the most significant component of them all. Everything is summed up in one (or a few) words in your brand name. It conveys your brand's identity to customers, and it's probably their very first impression of your company.
Shaping a brand name is no easy task. There are many factors to take into account, including the image you want to project, product availability, and effective brand strategy alignment.
But if you succeed, your company may eventually become one of the most famous brands like Coca-Cola.
A logo is a visual representation of a brand’s identity. It is the cornerstone of a brand’s identity and is used to create recognition and trust among customers. A logo can be used on all marketing materials, from business cards to websites, and it helps to create a unified look and feel for a brand. It also serves as a reminder of the company’s values and mission.
This might even entail developing a word mark. A word mark is a brand name that has been expertly created using distinctive fonts and colors to be used in place of a designed logo, effectively turning the brand name into the logo itself like Google.
Brand colors are an important part of a brand’s identity. They help to create a visual connection between the brand and its customers. Colors can evoke certain emotions and feelings, and they can be used to differentiate a brand from its competitors. Brand colors can also be used to create a sense of familiarity and trust with customers.
Key features of brand colors
- Consistency: Brand colors should be used consistently across all marketing materials and platforms. This helps to create a unified look and feel for the brand.
- Recognition: Brand colors should be easily recognizable and associated with the brand.
- Emotion: Brand colors should evoke certain emotions and feelings in customers.
- Differentiation: Brand colors should be used to differentiate the brand from its competitors.
A company slogan is an important part of a brand’s identity. It is a short phrase or sentence that encapsulates the company’s mission, values, and goals. A good slogan should be memorable, easy to understand, and convey the company’s message in a concise and effective way. A slogan can help to differentiate a brand from its competitors and create an emotional connection with customers.
The best slogans are short, memorable, and convey the company’s message in a concise and effective way.
Some examples of company slogans include:
- “Think Different” (Apple)
- “Just Do It” (Nike)
- “Taste the Feeling” (Coca-Cola)
- “We Try Harder” (Avis)
- “Impossible is Nothing” (Adidas)
Images are an important part of a brand’s identity. They can help to create a visual connection between the brand and its customers. Images can evoke certain emotions and feelings, and they can be used to differentiate a brand from its competitors.
Images can also be used to create a sense of familiarity and trust with customers. Additionally, images can help to convey a brand’s message in a more effective way than words alone.
Here, the role of product design is important. Making a design that differs from the typical, generic shape is a simple method to set your product out in a market that is overly crowded.
Your brand produces a "gotta have it" feeling in consumers and makes something that no one has ever seen, making your goods highly sought-after.
We witnessed this when Apple redesigned the smartphone by making it have a single screen without a fold, but it is already old news. The initial iPhone introduction caused a frenzy that can only be described as a phenomenon. Even now, Apple is innovating within its product categories, surprising customers every time.
This subsequent component is not a new logo. In addition to the main logo, branded graphics are employed, and if done well, consumers may recognize them just as much as the logo.
Typically, graphics showcase all of your branded assets. This can be accomplished by using the complete color palette or basing the designs on a particular aspect of the brand. Every sort of marketing or advertising material uses these graphics to improve the appearance and enable the abundant generation of fresh content without appearing redundant or overusing the brand.
You can draw design cues from your logo for your typeface and brand font, or you can choose something completely different that is nonetheless complimentary. To match your brand's identity, make sure the typeface you choose works well with the other parts of your design. Just like with colors, fonts can evoke a certain mood or vibe.
When choosing a font, make sure to apply it to all collateral and other materials that your brand creates. This might be as minor as the font used in business communications or as large as the design of a billboard next to a highway.