Let’s start with “What is SEO?” SEO stands for search engine optimization. SEO is to increase your visibility online, it means the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to people.
There are 8.5 billion searches on Google every day and more and more people are using Google to find products and services, so SEO plays a critical part ina company’s online marketing strategy.
Now, why is SEO important for my business? The answer is simple: because it benefits your business. Good SEO is important for businesses of all sizes and types.A website without SEO is looking for a white cat in a snowstorm.
SEO allows you to:
Build trust and credibility with potential customers:
Creating informational and high-quality content for a website builds trust. If you use high-ranking keywords on your website, that attracts more visitors that are searching for the related product or services and will be more likely to trust you and do business with you.
Reach your target audience:
You may attract visitors who are searching for what you have to offer by optimizing your website for relevant keywords. An SEO-optimized website brings more customers and grows as twice as fast as businesses that do not have one.
Improve your brand awareness and visibility:
SEO helps to improve your visibility and brand awareness. When your website appears on the first page of search engines, your potential customers are more likely to trust your brand. So, if you show up in the top results, they are more likely to click on you.
Improve your website’s conversion rate:
Websites that are easy to read and have proper navigation are more likely to grab the attention of your visitors, and more are the chances that they become your loyal customers and returning visitors. A good SEO strategy attracts the right visitors to your site
Improve user experience:
You should always be gearing up your website to be as friendly to the user as possible. Well-structured and clean websites compel a visitor to stay longer, thereby decreasing bounce rate and increasing page views. A good SEO makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.
SEO is very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too. Last but not the least, if you want to increase your sales and revenue, then you need to focus on SEO.