Hunter Hays

Hunter Hays

Recent posts by Hunter Hays

3 min read

How to Engineer Great On-Page SEO

By Hunter Hays on May 24, 2019 9:25:00 AM


Oh, the Google website crawl! Some of us live for it, some of us live in fear of it – no matter which side of the fence you're on, Google search is one of the most important sources of your website's traffic. And one of the key ways to please the ever-present Google bot is to use great on-page SEO.

(**Note: These aren’t tips for overnight success with SEO. In fact, thorough SEO is a long-term project that relies on lots of quality content development and link building. But you can still expect to enhance individual page performance by following these guidelines.)

Topics: Inbound Marketing
5 min read

5 Blogging Tips to Grow Your Business

By Hunter Hays on May 24, 2019 9:13:00 AM



You may be wondering what it takes to create a killer website. How do you turn your online storefront into a marketing machine that gets results? What's the secret to attracting visitors to your website where they can discover who you are and how you can solve their problems? 

Topics: Inbound Marketing
2 min read

Powerful Presentations Use Less Words

By Hunter Hays on May 20, 2019 1:09:00 PM

Get Big Rewards for Using Less

One of the biggest temptations when building PowerPoint presentations is to jam all your thoughts on screen without choosing your words carefully. This might be a mistake though, because slides with too many words can easily look cluttered.

Topics: Imagery that works in powerpoint
3 min read

How to Create Visually Engaging Powerpoint Presentations

By Hunter Hays on Apr 7, 2017 9:02:00 AM

Capture Your Audience with Professional Powerpoint Designs

There's no doubt that a well-designed presentation can increase audience engagement and lead to higher information retention. But the question is, how do you draw attention to your topic without distracting (or boring) your audience to death? 

2 min read

Online Marketing Solutions for More Leads - Landing Pages

By Hunter Hays on Sep 7, 2016 1:17:00 PM

What are Landing Pages?

Landing pages exist to convert website visitors into leads. They're one of the most vital elements of inbound marketing, and without them you simply cannot have an effective inbound strategy.

To turn visitors into leads, you must obtain their contact information, and a landing page is where you "offer" something in exchange for this. Whether it's a white paper, an eBook, or some other type of free content, the offer is what drives the transaction and turns strangers into contacts.

Topics: Inbound Marketing
2 min read

Leveraging Hubspot Partnerships to Increase Marketing ROI

By Hunter Hays on Oct 16, 2015 9:03:18 AM

Proof of Marketing ROI Top Concern Cited in 2015 Survey

The ability to provide proof of positive marketing ROI was the top concern cited by respondents to the 2015 State of Inbound survey. This was the greatest concern cited for companies of all sizes, from those with fewer than 25 employees to those with 200 or more. Perhaps this is not surprising since companies whose teams demonstrated positive returns were 2 times more likely to get additional budget in their next request and 9 times less likely to lose it.

2 min read

Localization, Regional Inbound Marketing Challenges and the Buyer’s Journey

By Hunter Hays on Oct 13, 2015 6:00:00 AM

HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major inbound marketing challenges facing companies around the world. From a global perspective, there’s plenty to think about with regard to the differences between perceived challenges in different regions.

Topics: Inbound Marketing
2 min read

Inbound Marketing Creates More Knowledgeable Prospects

By Hunter Hays on Jan 12, 2015 2:53:40 PM

Our partner, HubSpot, surveyed over 3500 marketing and sales professionals to determine the impact inbound marketing had on their businesses. We published some of the highlights in our latest eBook, 10 Powerful Inbound Marketing Charts. One chart that stood out for us shows how knowledgeable prospects are about a company before speaking with sales.

2 min read

The Future is Now - Using Inbound Methods for Outbound Brochures

By Hunter Hays on Nov 18, 2014 2:15:09 PM

A Bet Against Technology is a Bad Bet

Why make a bad bet when you can pick a winner? While it may be easier to remain in your comfort zone, do you really want to take a chance on being left behind? Stepping out and employing new techniques to your traditional products may seem frightening at first but it can also be rewarding. Stretching beyond your current boundaries may even be more than rewarding - you may find it fun!

Read More Create Content with Chops - Using Inbound for Traditional Collateral