Hunter Hays

Recent Posts

How to Engineer Great On-Page SEO

Posted by Hunter Hays

May 24, 2019 9:25:00 AM

 

Oh, the Google website crawl! Some of us live for it, some of us live in fear of it – no matter which side of the fence you're on, Google search is one of the most important sources of your website's traffic. And one of the key ways to please the ever-present Google bot is to use great on-page SEO.

(**Note: These aren’t tips for overnight success with SEO. In fact, thorough SEO is a long-term project that relies on lots of quality content development and link building. But you can still expect to enhance individual page performance by following these guidelines.)

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Topics: Inbound Marketing

5 Blogging Tips to Grow Your Business

Posted by Hunter Hays

May 24, 2019 9:13:00 AM

 

 

You may be wondering what it takes to create a killer website. How do you turn your online storefront into a marketing machine that gets results? What's the secret to attracting visitors to your website where they can discover who you are and how you can solve their problems? 

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Topics: Inbound Marketing

Powerful Presentations Use Less Words

Posted by Hunter Hays

May 20, 2019 1:09:00 PM

Get Big Rewards for Using Less

One of the biggest temptations when building PowerPoint presentations is to jam all your thoughts on screen without choosing your words carefully. This might be a mistake though, because slides with too many words can easily look cluttered.

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Topics: Imagery that works in powerpoint

How to Create Visually Engaging Powerpoint Presentations

Posted by Hunter Hays

Apr 7, 2017 9:02:00 AM

Capture Your Audience with Professional Powerpoint Designs

There's no doubt that a well-designed presentation can increase audience engagement and lead to higher information retention. But the question is, how do you draw attention to your topic without distracting (or boring) your audience to death? 

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Online Marketing Solutions for More Leads - Landing Pages

Posted by Hunter Hays

Sep 7, 2016 1:17:00 PM

What are Landing Pages?

Landing pages exist to convert website visitors into leads. They're one of the most vital elements of inbound marketing, and without them you simply cannot have an effective inbound strategy.

To turn visitors into leads, you must obtain their contact information, and a landing page is where you "offer" something in exchange for this. Whether it's a white paper, an eBook, or some other type of free content, the offer is what drives the transaction and turns strangers into contacts.

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Topics: Inbound Marketing

Leveraging Hubspot Partnerships to Increase Marketing ROI

Posted by Hunter Hays

Oct 16, 2015 9:03:18 AM

Proof of Marketing ROI Top Concern Cited in 2015 Survey

The ability to provide proof of positive marketing ROI was the top concern cited by respondents to the 2015 State of Inbound survey. This was the greatest concern cited for companies of all sizes, from those with fewer than 25 employees to those with 200 or more. Perhaps this is not surprising since companies whose teams demonstrated positive returns were 2 times more likely to get additional budget in their next request and 9 times less likely to lose it.

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Localization, Regional Inbound Marketing Challenges and the Buyer’s Journey

Posted by Hunter Hays

Oct 13, 2015 6:00:00 AM

HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major inbound marketing challenges facing companies around the world. From a global perspective, there’s plenty to think about with regard to the differences between perceived challenges in different regions.

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Topics: Inbound Marketing

Inbound Marketing Creates More Knowledgeable Prospects

Posted by Hunter Hays

Jan 12, 2015 2:53:40 PM

Our partner, HubSpot, surveyed over 3500 marketing and sales professionals to determine the impact inbound marketing had on their businesses. We published some of the highlights in our latest eBook, 10 Powerful Inbound Marketing Charts. One chart that stood out for us shows how knowledgeable prospects are about a company before speaking with sales.

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The Future is Now - Using Inbound Methods for Outbound Brochures

Posted by Hunter Hays

Nov 18, 2014 2:15:09 PM

A Bet Against Technology is a Bad Bet

Why make a bad bet when you can pick a winner? While it may be easier to remain in your comfort zone, do you really want to take a chance on being left behind? Stepping out and employing new techniques to your traditional products may seem frightening at first but it can also be rewarding. Stretching beyond your current boundaries may even be more than rewarding - you may find it fun!

Read More Create Content with Chops - Using Inbound for Traditional Collateral

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Create Content with Chops - Using Inbound for Traditional Collateral

Posted by Hunter Hays

Oct 21, 2014 4:25:00 PM

Creating Content that Connects

Anyone tasked with creating effective marketing collateral is set upon achieving several objectives. Chief among them is reaching your target audience and influencing them to buy a product, vote for your candidate or contribute to a charitable cause. Most marketing campaigns are directed outward; they seek to interrupt and grab a prospect's attention. Inbound seeks the opposite. Inbound's goal is to create compelling content that draws the prospect inward to a location on the web.

We propose an entirely new direction by combining the best of both. Applying inbound methods to outbound collateral may be the most effective direction you can take to stand out from the crowd in this age of digital marketing. 

Read More Tips for Using Buyer Personas with Outbound Collateral

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