--- title: Inbound 4 Outbound - Make the Most out of Marketing Videos description: Learn how to incorporate inbound techniques into outbound collateral via marketing video productions. Transform powerpoints into power pitch videos. image: https://blog.interamark.com/hs-fs/file-2067174619-jpg/E_Blogs/Blog_Images/Inbound-4-Outbound---Make-the-Most-out-of-Marketing-Videos.jpg --- [Skip to the main content.](https://blog.interamark.com/inbound-marketing-videos-for-outbound#main-content) [![logo-update-1](https://blog.interamark.com/hs-fs/hubfs/logo-update-1.png?width=400&height=108&name=logo-update-1.png "logo-update-1")](http://Interamark.com) [![logo-minimal-footer1](https://blog.interamark.com/hs-fs/hubfs/logo-minimal-footer1.png?width=330&height=90&name=logo-minimal-footer1.png "logo-minimal-footer1")](http://Interamark.com) - SERVICES - [MARKETING SERVICES](https://www.interamark.com/content-creative-services) - [SOLUTIONS](https://www.interamark.com/marketing-solutions) - [PORTFOLIO](https://www.interamark.com/portfolio-of-marketing-deliverables) - FOCUS AREAS - [MANUFACTURING](https://www.interamark.com/digital-marketing-for-manufacturers) - [MANAGED SERVICES](https://www.interamark.com/marketing-for-managed-services-providers) - [ABOUT](https://www.interamark.com/about-interamark-your-marketing-solutions-partner) - [BLOG](https://blog.interamark.com) - [INTERAMARK BLOG](https://blog.interamark.com/) - [CONTACT](https://www.interamark.com/contact-us) Search Toggle Menu Search Toggle Menu - SERVICES - [MARKETING SERVICES](https://www.interamark.com/content-creative-services) - [SOLUTIONS](https://www.interamark.com/marketing-solutions) - [PORTFOLIO](https://www.interamark.com/portfolio-of-marketing-deliverables) - FOCUS AREAS - [MANUFACTURING](https://www.interamark.com/digital-marketing-for-manufacturers) - [MANAGED SERVICES](https://www.interamark.com/marketing-for-managed-services-providers) - [ABOUT](https://www.interamark.com/about-interamark-your-marketing-solutions-partner) - [BLOG](https://blog.interamark.com) - [INTERAMARK BLOG](https://blog.interamark.com/) - [CONTACT](https://www.interamark.com/contact-us) - Example Link - Example Link - Example Link [Facebook](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) [Instagram](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) [Linkedin](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) [X](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) [YouTube](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) [Medium](https://blog.interamark.com/inbound-marketing-videos-for-outbound#0) 1 min read # Inbound 4 Outbound - Make the Most out of Marketing Videos [![Picture of Hunter Hays](https://blog.interamark.com/hubfs/hunter-profilepp-green-square.png) Hunter Hays](https://blog.interamark.com/author/hunter-hays) : Nov 10, 2014 3:25:56 PM ![Inbound 4 Outbound - Make the Most out of Marketing Videos](https://blog.interamark.com/hs-fs/file-2067174619-jpg/E_Blogs/Blog_Images/Inbound-4-Outbound---Make-the-Most-out-of-Marketing-Videos.jpg) ## Let's Get Visual ![Inbound 4 Outbound - Make the Most out of Marketing Videos](https://blog.interamark.com/hs-fs/file-2067174619-jpg/E_Blogs/Blog_Images/Inbound-4-Outbound---Make-the-Most-out-of-Marketing-Videos.jpg?width=252&name=Inbound-4-Outbound---Make-the-Most-out-of-Marketing-Videos.jpg "Inbound 4 Outbound - Make the Most out of Marketing Videos") It's possible to conclude from our prior blogs that inbound marketing is most concentrated on the written word. At first blush this may seem true given the emphasis on blogging, choosing the best long-tail keywords and getting "found" through carefully drawn SEO. Yet the messages delivered by inbound are not constrained by the medium. On the contrary, video can be artfully enhanced by incorporating inbound techniques, and can benefit from the same measurable increase in ROI as other vehicles. **Read More [Power Up Your Points-Apply Inbound Methods to Outbound Presentations](https://blog.interamark.com/inbound-marketing-collateral-development-presentations)** ## What You See ... After incorporating inbound techniques into your marketing video production, what you see may not be what you get. Chances are you'll *get much more* than just what you see. During production, while working with your video editor, consider adding these inbound techniques to boost your movie rating to RRR - for a spike in *Realized Rate of Return.* To improve your marketing video production, we recommend including:  - ***SEO -*** Incorporate long-tail key words if any text appears. - ***Gates -*** Videos are great candidates for gated content. Increase their desirability and gain important contact information through use of gates. - ***Landing Pages -*** Create landing pages pointed toward your video. SEO the landing pages to aid in capturing your ideal prospects.  - ***Video Infograpics*** - Use video infograpics that entertain, inform and strengthen brand recognition. - ***Stories with a Solution -*** Develop story content that addresses your ideal prospect's needs, problems and pain points. Win over your ideal prospect's allegiance by providing answers and solutions.  - ***Convert powerpoint presentations into Power Pitch ™ videos -*** Leverage existing powerpoints into a more exciting format using information you've already collected. **Read More [Tips for Using Buyer Personas with Outbound Collateral](https://blog.interamark.com/tips-on-using-buyer-personas-for-outbound-collateral)** These are just a few of our thoughts about optimizing your marketing video production. For more information please contact one of our inbound experts and download our free ebook explaining how to use inbound techniques for outbound collateral.  [![Leveraging Inbound Marketing Interamark](https://no-cache.hubspot.com/cta/default/287445/57f12f2c-ac1e-488d-bec4-2a27b710e4e4.png)](https://cta-redirect.hubspot.com/cta/redirect/287445/57f12f2c-ac1e-488d-bec4-2a27b710e4e4)       - [Tweet](https://twitter.com/share) [![Power Up Your Points-Apply Inbound Methods to Outbound Presentations](https://blog.interamark.com/hs-fs/file-1797827869-jpg/E_Blogs/Blog_Images/Power-Up-Your-Points-Apply-Inbound-Methods-to-Outbound-Presentations.jpg)](https://blog.interamark.com/inbound-marketing-collateral-development-presentations) 1 min read #### [Power Up Your Points-Apply Inbound Methods to Outbound Presentations](https://blog.interamark.com/inbound-marketing-collateral-development-presentations) [Reza Almaneih](https://blog.interamark.com/author/reza-almaneih) : Oct 7, 2014 12:19:00 PM The Sky's the Limit Chances are, if you're reading this blog you're a recognized pro in an enterprise marketing department. No question about it -... [Read More](https://blog.interamark.com/inbound-marketing-collateral-development-presentations) [![The Future is Now - Using Inbound Methods for Outbound Brochures](https://blog.interamark.com/hs-fs/file-2067391262-jpg/E_Blogs/Blog_Images/The-Future-is-Now---Using-Inbound-Methods-for-Outbound-Brochures.jpg)](https://blog.interamark.com/use-inbound-methods-for-outbound-brochures) #### [The Future is Now - Using Inbound Methods for Outbound Brochures](https://blog.interamark.com/use-inbound-methods-for-outbound-brochures) ![Picture of Hunter Hays](https://blog.interamark.com/hs-fs/hubfs/hunter-profilepp-green-square.png?width=30&name=hunter-profilepp-green-square.png) [Hunter Hays](https://blog.interamark.com/author/hunter-hays) : Nov 18, 2014 2:15:09 PM A Bet Against Technology is a Bad Bet Why make a bad bet when you can pick a winner? While it may be easier to remain in your comfort zone, do you... [Read More](https://blog.interamark.com/use-inbound-methods-for-outbound-brochures) [![Applying Inbound to Outbound Collateral: Give Whitepapers Color](https://blog.interamark.com/hs-fs/file-2067219969-jpg/E_Blogs/Blog_Images/Applying-Inbound-to-Outbound-Collateral--Give-Whitepapers-Color.jpg)](https://blog.interamark.com/applying-inbound-to-outbound-collateral-make-whitepapers-colorful) #### [Applying Inbound to Outbound Collateral: Give Whitepapers Color](https://blog.interamark.com/applying-inbound-to-outbound-collateral-make-whitepapers-colorful) [Reza Almaneih](https://blog.interamark.com/author/reza-almaneih) : Nov 11, 2014 1:24:11 PM The Wonder of Whitepapers Whitepapers are typically the work of experts that provide technical information or cover a subject directed to a well... [Read More](https://blog.interamark.com/applying-inbound-to-outbound-collateral-make-whitepapers-colorful) ##### Top Pages Top Pages - [Home](https://www.interamark.com/home) - [Blog](https://blog.interamark.com) - [Solutions](https://www.interamark.com/marketing-solutions) - [Services](https://www.interamark.com/content-creative-services) - [Contact](https://www.interamark.com/contact-us) ##### Manufacturing Manufacturing - [Manufacturing](https://www.interamark.com/digital-marketing-for-manufacturers) - [Managed Services Providers](https://www.interamark.com/marketing-for-managed-services-providers) ##### Our Work Our Work - [Inbound Marketing](https://www.interamark.com/portfolio-of-marketing-deliverables#inbound) - [Branding](https://www.interamark.com/portfolio-of-marketing-deliverables#branding) - [Presentations](https://www.interamark.com/portfolio-of-marketing-deliverables#presentations) ##### Title Goes Here Title Goes Here Interamark provides complete marketing services for small and medium-sized companies. To help you grow your business, we will: - Update your image - Increase awareness of your company - Find your best customer - Help you close more sales      Interamark, LLC 3991 Bucklin Place, Thousand Oaks CA 91360 Give us a call: (818) 796-3060 Copyright © 2020, Interamark, LLC.  All rights reserved. [![logo-minimal-footer1](https://blog.interamark.com/hubfs/logo-minimal-footer1.png)](https://www.interamark.com/) - Legal Stuff - Privacy Policy © 2026 Your Company, Inc. [Facebook](https://www.facebook.com/Interamark)[X](https://x.com/interamark)[Linkedin](https://www.linkedin.com/company/interamark/)[YouTube](https://www.youtube.com/user/interamarkportfolio) Return to top