Lisa McCormack

Recent Posts

Avoiding Death by PowerPoint

Posted by Lisa McCormack

Jun 3, 2014 6:00:00 AM

Death by PowerPoint. Any of us have experienced this – all of us, and we’ve all probably been guilty of it at some point.

But in a world of bullet points, top 3 tips, and Buzzfeed-style stories, PowerPoint slides that are drowning in words will numb your audience and kill your message.

Interamark has a team of writers and storytellers than can help you refine everything you want to say into points on a slide. We can design your slides so they are engaging, and we can help craft the speaker’s notes to ensure your story is concise, precise, and meaningful.

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Here Here! Top 3 tips for increasing traction with compelling content.

Posted by Lisa McCormack

May 27, 2014 10:04:00 AM

Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers are smarter, but buyers are even smarter, and far savvier than they ever were. So how do you connect?

First – know your customer, where are they, what do they like to do, how they spend their money, etc. Create “Buyer Personas” for each segment of your target audience, then target that persona. There are plenty of articles and tools out there to help you create personas, but one tool that’s readlily available (and free) is LinkedIn – check out this article to get insights on how to use LinkedIn to create personas.

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Topics: Inbound Marketing

Webinars and WebEx. 3 easy ways to engage virtual audiences.

Posted by Lisa McCormack

Apr 11, 2014 6:59:00 AM


Oh WebEx. We love you, but must acknowledge the moments we can't stand you. Virtual meetings are part of our daily lives (especially here at Interamark) - and they are often full of aptly mocked hiccups. But webinars have their own special set of issues. Speaking to a crowd you can't even see? Yikes. But there are some simple things you can do to help tame the webinar beast.

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Creating Interactive Collateral Salespeople Love

Posted by Lisa McCormack

Mar 3, 2014 5:30:00 AM

If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only convince customers, it should compel sales to take action as well. Pressed for time and inundated with never-ending emails touting the next greatest marketing campaign, sales often stick to what they know. Why spend hours learning the nuanced value proposition of yet another new solution or understanding the specific challenges and drivers of an unfamiliar market segment when the opportunity stands unproven and you’re already successful elsewhere? It’s a fair enough argument, and we in marketing can hardly blame them. We can, however, show them that we’re worth their time.


Many of my clients are constantly vying for their salespeople’s time, knowing that they rely on these front-line ambassadors to deliver or reinforce the message at the core of every campaign. After years of collecting feedback from sales to marketing, I present this short list of tips.

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Disrupting the Noise. Marketing to Channel Sales Partners.

Posted by Lisa McCormack

Jan 9, 2014 8:00:00 AM

 DisruptingNoiseMarketingChannelSalesPartnersIf you’re in charge of marketing YOUR brand to your channel partners, you know the challenges you face, first and foremost: breaking through the noise. Channel resellers are bombarded with messaging, incentives, shiny new flat-screen TVS, tickets to the super-bowl…on the one hand, it’s a marketers dream (so much possibility) – but the nightmare comes when nothing breaks through.

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4 Ways to Stretch Your Marketing Communications Budget

Posted by Lisa McCormack

Dec 19, 2013 11:23:00 AM

4WaysStretchYourMarketingCommunicationsBudgetIn my nine years of working at Interamark, I can’t tell you how many times I have heard clients say, “We need to develop a, b, c…x, y, and z….oh, but we only have insert barely audible number” <awkward pause followed by nervous chuckle>. “Even if that’s not all possible, what can we realistically do for that budget?” Of course, the answer to that question depends on the client, their goals, and the program or campaign, but over the years, our agency has accumulated best practices that really do help stretch your dollar further.

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