1 min read
Death by PowerPoint. Any of us have experienced this – all of us, and we’ve all probably been guilty of it at some point. But in a world of bullet points, top 3 tips, and Buzzfeed-style stories, PowerPoint slides that are drowning in words will numb...
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Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers are smarter, but buyers are even smarter, and far...
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Oh WebEx. We love you, but must acknowledge the moments we can't stand you. Virtual meetings are part of our daily lives (especially here at...
2 min read
If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only convince customers, it should compel sales to take...
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If you’re in charge of marketing YOUR brand to your channel partners, you know the challenges you face, first and foremost: breaking through the...
2 min read
In my nine years of working at Interamark, I can’t tell you how many times I have heard clients say, “We need to develop a, b, c…x, y, and z….oh, but...
