8 min read
What is a blog post
By: Monika Godia on Apr 10, 2023 5:06:39 AM
What is a blog post?
A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post often covers a specific topic or inquiry, is instructional in nature, ranges from 600 to 2,000+ words, and contains various media types such as photos, videos, infographics, and interactive charts.
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You can share views, opinions, and narratives on your website with blog postings about any subject. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can assist you attract visitors to your website.
- Who is your audience?
- Look at the opposition.
- Determine what.
- Find your distinctive angle.
- Name your blog.
- Create your blog domain.
- Choose a CMS and set up your blog.
Who is your audience?
Make sure you have a firm grasp on your target audience before you begin writing your blog post. Do the following actions to achieve this.
Ask yourself exploratory questions.
Asking questions like Who are they will help you identify your audience. Are they comparable to me, or do I know someone who is? What are they seeking information on? What will ring true for them? Write down your notes in a document or a notepad. No matter how bizarre they may seem, now is the time to come up with brand-new audience traits. At this point, you should also consider the age, background, objectives, and difficulties of your audience.
Carry out market research.
While conducting market research may seem like a difficult undertaking, it may be as easy as visiting a social media platform and looking through blog and user profiles that correspond to your target demographic. Utilize market research tools to start learning more specific details about your audience, or to verify an assumption or fact that you already knew. For instance, you can reasonably assume that your audience will be primarily Gen Zers and Millennials if you want to start a blog about work-from-home hacks. Yet it's crucial to use research to back up this information.
Create formal buyer personas.
After conducting market research and brainstorming, it's essential to formalize your buyer profiles. It's crucial since your understanding of your buyer personas' interests will guide your brainstorming for blog post ideas. For instance, if your readers are Millennials seeking to launch a business, you probably don't need to provide them advice on how to begin using social media because the majority of them already know how to do so. But, you might want to provide them with advice on how to change their social media strategy (for instance, from a possible casual, personal strategy to a more business-savvy, networking-focused strategy). You can produce material about the subjects your audience actually needs and wants with the help of that kind of tweak.
Don't have buyer personas in place for your business? Here are a few resources to help you get started:
- Create Buyer Personas for Your Business
- How to Create Detailed Buyer Personas for Your Business
- Make My Persona: Buyer Persona Generator
Look at the opposition.
What more effective approach to find inspiration than to study your
well-established rivals? Popular blogs with a lot of positive feedback are worth looking at because their execution and strategy are what helped them gain reputation. Not to imitate these components, but rather to develop a better understanding of what readers value in a high-quality blog, is the goal of doing this. The next steps to take after you locate a competitor's blog are as follows :
Determine whether they’re actually a direct competitor.
The readership, subject matter, and perspective of a blog decide whether it is genuinely your rival. Yet their audience is the most crucial of these. They probably aren't a rival if they cater to a totally different market than you do. Because of this, developing your buyer personas before moving on to subsequent blog creation processes is crucial.
Look at the blog’s branding, color palette, and theme.
Once you've established that they are your rival, it's time to study their strategies in order to attract a similar audience. A site about eco-friendly items, for example, should probably use earthy tones instead of bright, unnatural hues like neon yellow or pink. Colors and themes also play a significant impact in whether you seem to fit into a particular niche.
Analyze the tone and writing style of the competition.
Keep an eye out for the copy writing of your rivals. Do you believe you could successfully imitate it? Does it fit the style of blog you want to start? What gets the most reaction from readers? For the majority, starting a tech blog might be a great idea, but if your style of writing doesn't lend itself to journalistic, review-based writing, you might not be a good fit. Know what you can actually do or employ freelance writers for.
Choose a topic that interests you before you start writing. At the beginning, the subject may be fairly broad as you begin to develop your preferred blogging niche. These are several methods for selecting subjects to discuss.
Find out which topics your competitors often cover.
Finding out what other blogs are writing about is a quick and simple way to select topics for your blog. Once you've identified your rivals, browse their category and archive pages to see what subjects they frequently post on. You can then make a rough list to investigate further. You might discover, for instance, that a rival simply provides summary information on a topic. You may delve deeper and provide more value to readers in your blog.
Choose topics you understand well.
Whatever form of blog you establish, you should make sure you are knowledgeable enough to write authoritatively on the subject. Choose topics that easily flow from you rather than ones that need you to do research while you write. How would you describe your prior career experience? What interests you? What courses did you take in college? All of these may inspire prospective subjects that you might explore in depth.
Do preliminary keyword research.
Using a keyword research tool to find themes, then analysing the volume of searches for each one to see if there is interest, is the process of keyword research. You've struck gold if you've discovered subjects that perfectly bridge your area of expertise with the requirements of your audience, but the gold will be worthless unless people are actively looking for those terms. The audience that is waiting outside can only be attracted after that.
Identify your unique angle.
What distinct viewpoint do you provide that sets you apart from the competition? There are several alternatives available for this, which is vital for determining the future direction of your blog.
By using the procedures below, you may identify your unique selling proposition in crowded blogging niches:
Write a professional and personal bio.
Knowing your personal past and experiences is essential for defining your unique perspective. To get started, create a professional bio that simply summarises your background and experiences that most affect your blogging. I could go on and on about my childhood, but unless I'm beginning a blog on parenting, it isn't required. What unique knowledge or thought leadership can you offer the subject? The answers to that question will tell you your angle. Fill out your blog's "About me" page with this information to share more about who you are.
Determine the special problem you will solve for readers.
They won't trust you or return if you don't actively help your readers find a solution. As you work to establish your approach, think about ways you could help your audience get through obstacles that are commonly connected to the blog subjects you've chosen. For instance, you may instruct readers on how to compost organic waste at home in a blog post about sustainability.
Choose an editorial approach.
Will you offer your thoughts on hot topics for discussion? instruct your readers on a task? Original research comparisons or sharing? The editorial strategy you select will be influenced in part by the subjects you blog about and the issues you assist your readers in solving. If the purpose of your blog about marketing trends is to keep marketers informed of the most recent developments, your editorial strategy should be journalistic in character. This is but one illustration of technique selection.
Name your blog.
This is your chance to be imaginative and come up with a name that tells readers what to anticipate from your site. Here are some pointers on selecting a blog name:
Keep your blog name easy to say and spell.
Even though it could be tempting given the abundance of blogs out there, there is absolutely no need to make your name difficult. While picking a distinctive name is important, it's also crucial that readers can easily remember it. Moreover, the URL should be simple to remember (which will come into play in the next step).
Link your blog name to your brand message.
The more closely your blog's title relates to the subjects you write about, the better. DIY MFA, for instance, focuses on writers earning their own online Master of Fine Arts in writing degrees. The brand's theme is focused on developing one's writing skills deeply without the necessity for a formal degree. Try to use a name for your blog that alludes to the message, value proposition, and themes covered in one sweep.
Create your blog domain.
The web address language that someone would use to find your website or a page of your website online includes a domain. The domain for your blog will be www.yourblog.com. As long as this domain name doesn't already exist on the internet, you can put whatever name you like in between the two periods. Want to give your blog a subdomain? Create a blog that looks like this if you already run a catering service at www.yourcompany.com: blog.yourcompany.com.
In other words, the subdomain for your blog will be located in a separate area of yourcompany.com. Subdomains, where your blog resides on the CMS rather than your company's website, are a free service provided by several CMS platforms.
Here are five other popular web hosting services to choose from:
Choose a CMS and set up your blog.
The web address language that someone would use to find your website or a page of your website online includes a domain. The domain for your blog will be www.yourblog.com.
As long as this domain name doesn't already exist on the internet, you can put whatever name you like in between the two periods. Want to give your blog a subdomain? Create a blog that looks like this if you already run a catering service at www.yourcompany.com: blog.yourcompany.com. In other words, the subdomain for your blog will be located in a separate area of yourcompany.com.
Subdomains, where your blog resides on the CMS rather than your company's website, are a free service provided by several CMS platforms.