Create Content with Chops - Using Inbound for Traditional Collateral
Creating Content that Connects Anyone tasked with creating effective marketing collateral is set upon achieving several objectives. Chief among them...
1 min read
Reza Almaneih : Oct 16, 2014 2:51:00 PM
A quick glance at almost any marketing magazine, ezine or newsletter tells you that "inbound marketing" is trending. There's a great deal of buzz about inbound, and in our opinion, there are good reasons why. Inbound is a phenomenon born out of the digital revolution. It's organizing principles and methods reflect indisputable changes in consumer behavior and preferences as a result of the internet. So where does that leave you if you're producing traditional marketing collateral? Well it certainly doesn't need to leave you out! Why let "inbounders" keep the new trend to themselves? Why not cherry pick items from the inbound menu that can make your own product even better than it already is?
Read More Tips on Using Buyer Personas with Outbound Collateral
We suggest giving thought to several inbound ideas before embarking on a new "outbound" marketing campaign. Among those factors to consider are:
Read More Adopting Inbound Tactics: Keywords in Marketing Collateral
Most of all, consider Inbound marketing methods as another set of tools to add to your box. Take them out. Experiment. Play. Have fun while creating powerful collateral with rewarding ROI.
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