Designing Marketing Campaigns for Results

Posted by Britton Smith

Jun 11, 2014 9:00:00 AM

We all know by now that images engage readers – draw them in to learn more about what might interest them. Images are an integral part of any campaign. Not only do they entice readers, they define the overall tone and mood of the campaign. Think of the difference between darkening skies with leaves swirling upwards and wide open fields with sunshine and puppies. Images lead the viewers, tell them what to expect.

So how does it work?

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Topics: Designing Marketing Campaigns Instant Results

Avoiding Death by PowerPoint

Posted by Lisa McCormack

Jun 3, 2014 6:00:00 AM

Death by PowerPoint. Any of us have experienced this – all of us, and we’ve all probably been guilty of it at some point.

But in a world of bullet points, top 3 tips, and Buzzfeed-style stories, PowerPoint slides that are drowning in words will numb your audience and kill your message.

Interamark has a team of writers and storytellers than can help you refine everything you want to say into points on a slide. We can design your slides so they are engaging, and we can help craft the speaker’s notes to ensure your story is concise, precise, and meaningful.

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The Value of Inbound Marketing Explained in 4 Easy Steps

Posted by Reza Almaneih

May 30, 2014 3:01:00 PM

You may have heard about Inbound Marketing, but want to know if it’s right for you. The short answer is yes, of course! But, what does that really mean? What is the value, or ROI, to your company of implementing an inbound marketing strategy?

To help our clients “monetize” their investment, and fully understand the benefits to them, we’ve developed a 4 step process to help gain insight into the value that inbound marketing can bring to your organization.

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Here Here! Top 3 tips for increasing traction with compelling content.

Posted by Lisa McCormack

May 27, 2014 10:04:00 AM

Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers are smarter, but buyers are even smarter, and far savvier than they ever were. So how do you connect?

First – know your customer, where are they, what do they like to do, how they spend their money, etc. Create “Buyer Personas” for each segment of your target audience, then target that persona. There are plenty of articles and tools out there to help you create personas, but one tool that’s readlily available (and free) is LinkedIn – check out this article to get insights on how to use LinkedIn to create personas.

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Topics: Inbound Marketing

Repurposing Infographic Content – 3 Ways to Increase the Exposure of Your Infographic Message

Posted by Jessica McInerney

May 15, 2014 8:50:00 AM

3-Ways-Increase-Exposure-Your-Infographic-Message

1. Create a simplified version of your Infographic

Oftentimes an Infographic can be too large or cumbersome to view on sites such as Facebook or Linkedin. Viewers may not have the time, or desire to scroll through a giant graphic. Using a design resource to create a smaller, simplified version of your infographic can be a great way to increase the number of outlets available to utilize your graphic, as well as increasing consumption of it. A less time consuming endeavor is a bonus to your busy audience.

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Pixel for your thought? Asking the right questions to get maximum satisfaction when designing for a project

Posted by Erik Waage

Apr 30, 2014 10:00:00 AM

Pixel-for-your-thought

Every project is different, even if you’re designing in one program like Adobe Illustrator. How I build and design a project can depend heavily on many things. Asking some essential questions will eliminate many roadblocks and red flags when getting the job done on time successfully.

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Webinars and WebEx. 3 easy ways to engage virtual audiences.

Posted by Lisa McCormack

Apr 11, 2014 6:59:00 AM

Webinars-WebEx

Oh WebEx. We love you, but must acknowledge the moments we can't stand you. Virtual meetings are part of our daily lives (especially here at Interamark) - and they are often full of aptly mocked hiccups. But webinars have their own special set of issues. Speaking to a crowd you can't even see? Yikes. But there are some simple things you can do to help tame the webinar beast.

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Online Video – One Way to Gain Traction in the Social Universe

Posted by Erik Waage

Mar 27, 2014 2:30:00 PM

Online video has seen a huge spike in popularity that will only increase.

Online-Video–OneWayGainTractionSocialUniverse

This begs the question: What do we mean by video? A video can take many shapes and forms. It can be a Flash video (created in Adobe Flash), an HTML5 video (created in a few different programs such as Adobe Muse or Dreamweaver), or just a regular ol’ video (also created in a few different programs such as Final Cut Pro or Adobe Premier).

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Creating Interactive Collateral Salespeople Love

Posted by Lisa McCormack

Mar 3, 2014 5:30:00 AM

If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only convince customers, it should compel sales to take action as well. Pressed for time and inundated with never-ending emails touting the next greatest marketing campaign, sales often stick to what they know. Why spend hours learning the nuanced value proposition of yet another new solution or understanding the specific challenges and drivers of an unfamiliar market segment when the opportunity stands unproven and you’re already successful elsewhere? It’s a fair enough argument, and we in marketing can hardly blame them. We can, however, show them that we’re worth their time.

CreatingInteractiveCollateralSalespeopleLove

Many of my clients are constantly vying for their salespeople’s time, knowing that they rely on these front-line ambassadors to deliver or reinforce the message at the core of every campaign. After years of collecting feedback from sales to marketing, I present this short list of tips.

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5 Reasons to Create a More Inclusive Relationship with Your Agency Project Manager

Posted by Reza Almaneih

Feb 13, 2014 1:30:00 PM

Your agency project/account manager strives to be a trusted partner.

5ReasonsCreateMoreInclusiveRelationshipYourAgencyProjectManager

Your project manager’s goal is to provide the most effective marketing collateral at the best value to you. So don’t keep them in the dark. Reach out, even on the small things, so that they are in step with the aspirations of your campaign, and the needs of your customers. It’s your agency counterpart’s job to know your product inside and out.

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