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Online Video – One Way to Gain Traction in the Social Universe

Online video has seen a huge spike in popularity that will only increase.

This begs the...

Creating Interactive Collateral Salespeople Love

If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only...

5 Reasons to Create Inclusive Relationship with Your Agency Manager.

Your agency project/account manager strives to be a trusted partner.

Your project manager’s goal...

Designing Successful Presentations

We use presentations as a means of communication. Projected slides should be as visual as...

Disrupting the Noise. Marketing to Channel Sales Partners.

 If you’re in charge of marketing YOUR brand to your channel partners, you know the challenges...

4 Ways to Stretch Your Marketing Communications Budget

In my nine years of working at Interamark, I can’t tell you how many times I have heard clients...

Marketing Technology to Business Audiences

When I started writing marketing copy for high-tech in 2004, I was absolutely terrified. I...