2 min read

Match Your Outbound Collateral with the Buyer's Journey

By Reza Almaneih on Nov 13, 2014 4:18:17 PM

Form a More Perfect Union

Once you've committed to adding inbound techniques to your outbound collateral, we recommend that you address issues unique to the dual approach right from the beginning. In the planning phase of developing a new campaign, check with your digital group to make sure your concept closely aligns with their content marketing strategy. This is certain to increase the ROI on what you produce.

Read More Tips for Using Buyer Personas with Outbound Collateral

2 min read

Applying Inbound to Outbound Collateral: Give Whitepapers Color

By Reza Almaneih on Nov 11, 2014 1:24:11 PM

The Wonder of Whitepapers

Whitepapers are typically the work of experts that provide technical information or cover a subject directed to a well defined audience. Their focus tends to be narrow and designed to capture the attention of highly motivated prospects. Given the complexity and substance conveyed in most whitepapers, it's logical to assume that the reader is very interested in the material. What this suggests within the inbound marketing model, is that the prospect is already past the initial stages of the buyer's journey and is nearing a point of decision. What does this also suggest? It suggests that this ideal reader is someone whose attention you want to capture - and you want to capture as many of him/her as you possibly can. 

2 min read

Inbound 4 Outbound - Make the Most out of Marketing Videos

By Reza Almaneih on Nov 10, 2014 3:25:56 PM

Let's Get Visual

Inbound 4 Outbound - Make the Most out of Marketing Videos

It's possible to conclude from our prior blogs that inbound marketing is most concentrated on the written word. At first blush this may seem true given the emphasis on blogging, choosing the best long-tail keywords and getting "found" through carefully drawn SEO. Yet the messages delivered by inbound are not constrained by the medium. On the contrary, video can be artfully enhanced by incorporating inbound techniques, and can benefit from the same measurable increase in ROI as other vehicles.

2 min read

Create Content with Chops - Using Inbound for Traditional Collateral

By Hunter Hays on Oct 21, 2014 4:25:00 PM

Creating Content that Connects

Anyone tasked with creating effective marketing collateral is set upon achieving several objectives. Chief among them is reaching your target audience and influencing them to buy a product, vote for your candidate or contribute to a charitable cause. Most marketing campaigns are directed outward; they seek to interrupt and grab a prospect's attention. Inbound seeks the opposite. Inbound's goal is to create compelling content that draws the prospect inward to a location on the web.

We propose an entirely new direction by combining the best of both. Applying inbound methods to outbound collateral may be the most effective direction you can take to stand out from the crowd in this age of digital marketing. 

Read More Tips for Using Buyer Personas with Outbound Collateral

2 min read

Inbound Methods to Consider for Your Next Marketing Campaign

By Reza Almaneih on Oct 16, 2014 2:51:00 PM

Inbound/Outbound - Don't Be Shy About Sharing

Inbound Methods to Consider for Your Next Marketing Campaign

A quick glance at almost any marketing magazine, ezine or newsletter tells you that "inbound marketing" is trending. There's a great deal of buzz about inbound, and in our opinion, there are good reasons why. Inbound is a phenomenon born out of the digital revolution. It's organizing principles and methods reflect indisputable changes in consumer behavior and preferences as a result of the internet. So where does that leave you if you're producing traditional marketing collateral? Well it certainly doesn't need to leave you out! Why let "inbounders" keep the new trend to themselves? Why not cherry pick items from the inbound menu that can make your own product even better than it already is?

2 min read

Tips for Using Buyer Personas with Outbound Collateral

By Reza Almaneih on Oct 7, 2014 4:23:00 PM

Increase Outbound Impact Using Inbound Buyer Personas

One of the major differences between outbound and inbound methods is how a potential customer is approached. Outbound is directed toward the prospect. Deliverables are designed to interrupt and grab attention. Inbound's goal is to create content that is so compelling it draws the customer to you. Outbound is focused on products and features while inbound is all about content and problem solving.

2 min read

Power Up Your Points-Apply Inbound Methods to Outbound Presentations

By Reza Almaneih on Oct 7, 2014 12:19:00 PM

The Sky's the Limit

Chances are, if you are reading this blog you're a recognized pro in an enterprise marketing department. No question about it - you are good at what you do!  Even so, we'd like to ask you a simple but potentially game changing question. Has it occurred to you lately that there's a way to transform your traditional collateral and make it even more effective? Has anyone approached you about incorporating inbound methods into your daily routine? Well we'd like to share something we've discovered that has worked for us and can work for you too. We have found that adding inbound marketing techniques to outbound collateral can greatly increase your results - ROI that can be quantitatively defined and measured. When inbound and outbound are combined the sky's the limit.

Applying Inbound to Outbound Presentations

Professional powerpoint presentations can be made more interesting with great powerpoint designers and engaging imagery. Read More Avoiding Death by Powerpoint

2 min read

Adopting Inbound Tactics: Keywords In Marketing Collateral

By Hunter Hays on Oct 1, 2014 11:47:00 AM

Adding Inbound Methods to Traditional Marketing Communications

Have you been thinking about incorporating inbound marketing to your traditional marketing communications strategies, but you’re not sure where to start? Maybe you’ve been getting a lot of pressure from within your organization to adopt a more inbound approach to collateral development, or maybe you’re just interested in how to take advantage of the latest marketing trends to improve the ROI of your messaging.

Whatever the case, knowing the basics of an inbound keyword strategy will help you take the first step towards attracting the right customers to your offerings. After all, the fundamental distinction of inbound marketing versus outbound marketing is a focus on getting found by the right leads, not just anyone who is willing to listen to you.

3 min read

Inbound Marketing and Hubspot: A Perfect Marriage That Just Got Better

By Reza Almaneih on Sep 19, 2014 11:22:00 AM

This week I was in Boston for Hubspot's annual Inbound convention.

The conference had over 10,000 attendees and tons of groundbreaking speakers, including Guy Kawasaki who spoke about his time with Apple – and how to create companies that not only work, but win. I was overwhelmed, wowed, motivated and more. I’ve been to plenty of conventions in my life and this was the most organized, inspiring event yet.

Topics: Inbound Marketing
2 min read

Beyond Keyword Shortcuts: How to Drive Traffic to Your Website

By Hunter Hays on Sep 16, 2014 2:14:00 PM


Adding a few keywords to your site may seem like a quick fix to get more traffic. But if you’re looking for overnight results, you’re going to be unhappy with the way things turn out.

In order to see noteworthy improvement in your number of visits, you have to commit to a long-term strategy that involves a lot more planning and effort. To help understand the process, we’ve divided up the overall strategy into three major categories of SEO tactics that lead to real results.