Six Reasons Business Presentations Fail

Posted by Reza Almaneih

Dec 3, 2015 8:49:32 AM

Presentation mistakes to avoid 

Not all presentations accomplish their intended result. With all the work that goes into crafting presentations, when something things go awry, it invariably leaves us scratching our heads. What is it that makes presentations fall flat?

To help our readers get a better sense of this, we've put together a list of the top reasons why business presentations fail.

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Topics: Inbound Marketing

Powerful Presentations Use Less Words

Posted by Hunter Hays

Nov 16, 2015 4:57:22 PM

Get Big Rewards for Using Less

One of the biggest temptations when building powerpoints is to jam all your thoughts on screen without choosing your words carefully. This can be fatal for a presentation though, because slides with too many words are eye-sores.

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Topics: Imagery that works in powerpoint

How to Create Visually Engaging Powerpoint Presentations

Posted by Hunter Hays

Oct 22, 2015 9:02:00 AM

Capture Your Audience with Professional Powerpoint Designs

There's no doubt that a well-designed presentation can increase audience engagement and lead to higher information retention. But the question is, how do you draw attention to your topic without distracting (or boring) your audience to death? 

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Leveraging Hubspot Partnerships to Increase Marketing ROI

Posted by Hunter Hays

Oct 16, 2015 9:03:18 AM

Proof of Marketing ROI Top Concern Cited in 2015 Survey

The ability to provide proof of positive marketing ROI was the top concern cited by respondents to the 2015 State of Inbound survey. This was the greatest concern cited for companies of all sizes, from those with fewer than 25 employees to those with 200 or more. Perhaps this is not surprising since companies whose teams demonstrated positive returns were 2 times more likely to get additional budget in their next request and 9 times less likely to lose it.

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Localization, Regional Inbound Marketing Challenges and the Buyer’s Journey

Posted by Hunter Hays

Oct 13, 2015 6:00:00 AM

HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major inbound marketing challenges facing companies around the world. From a global perspective, there’s plenty to think about with regard to the differences between perceived challenges in different regions.

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Topics: Inbound Marketing

5 Blogging Tips to Grow Your Business

Posted by Hunter Hays

Mar 5, 2015 11:59:24 AM

 

 

You may be wondering what it takes to create a killer website. What do you need to turn your online storefront into a marketing machine that gets results? How do you get people to visit your website where they can discover your offerings and start doing business with you? 

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Topics: Inbound Marketing

Online Marketing Solutions for More Leads - Landing Pages

Posted by Hunter Hays

Jan 27, 2015 4:48:16 PM

What are Landing Pages?

Landing pages exist to convert website visitors into leads. They're one of the most vital elements of inbound marketing, and without them you simply cannot have an effective inbound strategy.

To turn visitors into leads, you must obtain their contact information, and a landing page is where you "offer" something in exchange for this. Whether it's a white paper, an eBook, or some other type of free content, the offer is what drives the transaction and turns strangers into contacts.

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Topics: Inbound Marketing

Inbound Marketing Creates More Knowledgeable Prospects

Posted by Hunter Hays

Jan 12, 2015 2:53:40 PM

Our partner, HubSpot, surveyed over 3500 marketing and sales professionals to determine the impact inbound marketing had on their businesses. We published some of the highlights in our latest eBook, 10 Powerful Inbound Marketing Charts. One chart that stood out for us shows how knowledgeable prospects are about a company before speaking with sales.

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The Future is Now - Using Inbound Methods for Outbound Brochures

Posted by Hunter Hays

Nov 18, 2014 2:15:09 PM

A Bet Against Technology is a Bad Bet

Why make a bad bet when you can pick a winner? While it may be easier to remain in your comfort zone, do you really want to take a chance on being left behind? Stepping out and employing new techniques to your traditional products may seem frightening at first but it can also be rewarding. Stretching beyond your current boundaries may even be more than rewarding - you may find it fun!

Read More Create Content with Chops - Using Inbound for Traditional Collateral

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Match Your Outbound Collateral with the Buyer's Journey

Posted by Reza Almaneih

Nov 13, 2014 4:18:17 PM

Form a More Perfect Union

Once you've committed to adding inbound techniques to your outbound collateral, we recommend that you address issues unique to the dual approach right from the beginning. In the planning phase of developing a new campaign, check with your digital group to make sure your concept closely aligns with their content marketing strategy. This is certain to increase the ROI on what you produce.

Read More Tips for Using Buyer Personas with Outbound Collateral

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