Hunter Hays

Recent Posts

Adopting Inbound Tactics: Keywords In Marketing Collateral

Posted by Hunter Hays

Oct 1, 2014 11:47:00 AM

Adding Inbound Methods to Traditional Marketing Communications

Have you been thinking about incorporating inbound marketing to your traditional marketing communications strategies, but you’re not sure where to start? Maybe you’ve been getting a lot of pressure from within your organization to adopt a more inbound approach to collateral development, or maybe you’re just interested in how to take advantage of the latest marketing trends to improve the ROI of your messaging.

Whatever the case, knowing the basics of an inbound keyword strategy will help you take the first step towards attracting the right customers to your offerings. After all, the fundamental distinction of inbound marketing versus outbound marketing is a focus on getting found by the right leads, not just anyone who is willing to listen to you.

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Beyond Keyword Shortcuts: How to Drive Traffic to Your Website

Posted by Hunter Hays

Sep 16, 2014 2:14:00 PM

 

Adding a few keywords to your site may seem like a quick fix to get more traffic. But if you’re looking for overnight results, you’re going to be unhappy with the way things turn out.

In order to see noteworthy improvement in your number of visits, you have to commit to a long-term strategy that involves a lot more planning and effort. To help understand the process, we’ve divided up the overall strategy into three major categories of SEO tactics that lead to real results. 

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