Six Reasons Business Presentations Fail

Posted by Reza Almaneih

Dec 3, 2015 8:49:32 AM

Presentation mistakes to avoid 

Not all presentations accomplish their intended result. With all the work that goes into crafting presentations, when something things go awry, it invariably leaves us scratching our heads. What is it that makes presentations fall flat?

To help our readers get a better sense of this, we've put together a list of the top reasons why business presentations fail.

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Topics: Inbound Marketing

Localization, Regional Inbound Marketing Challenges and the Buyer’s Journey

Posted by Hunter Hays

Oct 13, 2015 6:00:00 AM

HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major inbound marketing challenges facing companies around the world. From a global perspective, there’s plenty to think about with regard to the differences between perceived challenges in different regions.

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Topics: Inbound Marketing

5 Blogging Tips to Grow Your Business

Posted by Hunter Hays

Mar 5, 2015 11:59:24 AM

 

 

You may be wondering what it takes to create a killer website. What do you need to turn your online storefront into a marketing machine that gets results? How do you get people to visit your website where they can discover your offerings and start doing business with you? 

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Topics: Inbound Marketing

Online Marketing Solutions for More Leads - Landing Pages

Posted by Hunter Hays

Jan 27, 2015 4:48:16 PM

What are Landing Pages?

Landing pages exist to convert website visitors into leads. They're one of the most vital elements of inbound marketing, and without them you simply cannot have an effective inbound strategy.

To turn visitors into leads, you must obtain their contact information, and a landing page is where you "offer" something in exchange for this. Whether it's a white paper, an eBook, or some other type of free content, the offer is what drives the transaction and turns strangers into contacts.

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Topics: Inbound Marketing

Inbound Marketing and Hubspot: A Perfect Marriage That Just Got Better

Posted by Reza Almaneih

Sep 19, 2014 11:22:00 AM

This week I was in Boston for Hubspot's annual Inbound convention.

The conference had over 10,000 attendees and tons of groundbreaking speakers, including Guy Kawasaki who spoke about his time with Apple – and how to create companies that not only work, but win. I was overwhelmed, wowed, motivated and more. I’ve been to plenty of conventions in my life and this was the most organized, inspiring event yet.

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Topics: Inbound Marketing

How to Engineer Great On Page SEO

Posted by Hunter Hays

Sep 12, 2014 2:12:00 PM

 

Oh, the Google website crawl! Some of us live for it, some of us in fear of it – no matter which side of the fence you're on, Google is one of the best ways to get web traffic. And the best way for Google to find you is to optimize your content for great on-page SEO results.

(**Note: These aren’t tips for overnight success with SEO. In fact, thorough SEO is a long-term project that relies on lots of quality content development. But you can still expect to enhance individual page performance by following these guidelines)

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Topics: Inbound Marketing

Here Here! Top 3 tips for increasing traction with compelling content.

Posted by Lisa McCormack

May 27, 2014 10:04:00 AM

Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers are smarter, but buyers are even smarter, and far savvier than they ever were. So how do you connect?

First – know your customer, where are they, what do they like to do, how they spend their money, etc. Create “Buyer Personas” for each segment of your target audience, then target that persona. There are plenty of articles and tools out there to help you create personas, but one tool that’s readlily available (and free) is LinkedIn – check out this article to get insights on how to use LinkedIn to create personas.

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Topics: Inbound Marketing

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