Powerful Presentations Use Less Words

Posted by Hunter Hays

Nov 16, 2015 4:57:22 PM

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One of the biggest temptations when building powerpoints is to jam all your thoughts on screen without choosing your words carefully. This can be fatal for a presentation though, because slides with too many words are eye-sores.

Read More Tips for Making Your PowerPoints More Visually Enticing 

The less you stop and think about what it is you are trying to communicate, the more likely you are to overpopulate your presentation with unnecessary verbiage. To help cut back on your word count, the key is to be as concise as possible. 

There is Power in Precision

First you have to collect your thoughts. Try writing your story out and do your best to visualize the content as you are writing. What is the purpose of your presentation, and what is the key message you are going to drive home?

Once you have that sorted out, it's a lot easier to see how one thought will lead to another until you reach your ultimate conclusion. The idea is to establish structure in your presentation so you can hone in on the exact points you need to emphasize to get your point across.

Script Your Story

When you're getting ready to make a presentation, it always helps to write yourself a script. Knowing what you will say beforehand will help you figure out what text absolutely must appear on screen and what can merely be spoken.

A powerful presentation has a lot more detail in the speaker's notes than on the slides. PowerPoint becomes an effective visual aid when the crux of the content is verbal and the slides just support.

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Simplify

To insure your success, edit your copy, reduce and refine. Read your script through, preferably aloud, and see if it flows naturally. Where possible condense, and with every bullet ask yourself if there isn't a better, more concise way of stating the same thing.

There's a method to marketing communications that we like to think of as an art form. Marketers think like poets. You can say one thing many different ways, but marketing is about figuring out the right way to say it so it carries more weight.

Make Your Words Count

Know your story. Know it so well that you can present it with a minimum amount of on-screen content.

If you'd like more presentation tips for refining an existing deck or if you need powerpoint experts to assist you from start to finish, please contact us. 

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Topics: Imagery that works in powerpoint

    

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