Reza Almaneih

Recent Posts

Six Reasons Business Presentations Fail

Posted by Reza Almaneih

Dec 3, 2015 8:49:32 AM

Presentation mistakes to avoid 

Not all presentations accomplish their intended result. With all the work that goes into crafting presentations, when something things go awry, it invariably leaves us scratching our heads. What is it that makes presentations fall flat?

To help our readers get a better sense of this, we've put together a list of the top reasons why business presentations fail.

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Topics: Inbound Marketing

Match Your Outbound Collateral with the Buyer's Journey

Posted by Reza Almaneih

Nov 13, 2014 4:18:17 PM

Form a More Perfect Union

Once you've committed to adding inbound techniques to your outbound collateral, we recommend that you address issues unique to the dual approach right from the beginning. In the planning phase of developing a new campaign, check with your digital group to make sure your concept closely aligns with their content marketing strategy. This is certain to increase the ROI on what you produce.

Read More Tips for Using Buyer Personas with Outbound Collateral

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Applying Inbound to Outbound Collateral: Give Whitepapers Color

Posted by Reza Almaneih

Nov 11, 2014 1:24:11 PM

The Wonder of Whitepapers

Whitepapers are typically the work of experts that provide technical information or cover a subject directed to a well defined audience. Their focus tends to be narrow and designed to capture the attention of highly motivated prospects. Given the complexity and substance conveyed in most whitepapers, it's logical to assume that the reader is very interested in the material. What this suggests within the inbound marketing model, is that the prospect is already past the initial stages of the buyer's journey and is nearing a point of decision. What does this also suggest? It suggests that this ideal reader is someone whose attention you want to capture - and you want to capture as many of him/her as you possibly can. 

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Inbound 4 Outbound - Make the Most out of Marketing Videos

Posted by Reza Almaneih

Nov 10, 2014 3:25:56 PM

Let's Get Visual

Inbound 4 Outbound - Make the Most out of Marketing Videos

It's possible to conclude from our prior blogs that inbound marketing is most concentrated on the written word. At first blush this may seem true given the emphasis on blogging, choosing the best long-tail keywords and getting "found" through carefully drawn SEO. Yet the messages delivered by inbound are not constrained by the medium. On the contrary, video can be artfully enhanced by incorporating inbound techniques, and can benefit from the same measurable increase in ROI as other vehicles.

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Create Content with Chops - Using Inbound for Traditional Collateral

Posted by Reza Almaneih

Oct 21, 2014 4:25:00 PM

Creating Content that Connects

Anyone tasked with creating effective marketing collateral is set upon achieving several objectives. Chief among them is reaching your target audience and influencing them to buy a product, vote for your candidate or contribute to a charitable cause. Most marketing campaigns are directed outward; they seek to interrupt and grab a prospect's attention. Inbound seeks the opposite. Inbound's goal is to create compelling content that draws the prospect inward to a location on the web.

We propose an entirely new direction by combining the best of both. Applying inbound methods to outbound collateral may be the most effective direction you can take to stand out from the crowd in this age of digital marketing. 

Read More Tips for Using Buyer Personas with Outbound Collateral

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Inbound Methods to Consider for Your Next Marketing Campaign

Posted by Reza Almaneih

Oct 16, 2014 2:51:00 PM

Inbound/Outbound - Don't Be Shy About Sharing

Inbound Methods to Consider for Your Next Marketing Campaign

A quick glance at almost any marketing magazine, ezine or newsletter tells you that "inbound marketing" is trending. There's a great deal of buzz about inbound, and in our opinion, there are good reasons why. Inbound is a phenomenon born out of the digital revolution. It's organizing principles and methods reflect indisputable changes in consumer behavior and preferences as a result of the internet. So where does that leave you if you're producing traditional marketing collateral? Well it certainly doesn't need to leave you out! Why let "inbounders" keep the new trend to themselves? Why not cherry pick items from the inbound menu that can make your own product even better than it already is?

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Tips for Using Buyer Personas with Outbound Collateral

Posted by Reza Almaneih

Oct 7, 2014 4:23:00 PM

Increase Outbound Impact Using Inbound Buyer Personas

One of the major differences between outbound and inbound methods is how a potential customer is approached. Outbound is directed toward the prospect. Deliverables are designed to interrupt and grab attention. Inbound's goal is to create content that is so compelling it draws the customer to you. Outbound is focused on products and features while inbound is all about content and problem solving.

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Power Up Your Points-Apply Inbound Methods to Outbound Presentations

Posted by Reza Almaneih

Oct 7, 2014 12:19:00 PM

The Sky's the Limit

Chances are, if you are reading this blog you're a recognized pro in an enterprise marketing department. No question about it - you are good at what you do!  Even so, we'd like to ask you a simple but potentially game changing question. Has it occurred to you lately that there's a way to transform your traditional collateral and make it even more effective? Has anyone approached you about incorporating inbound methods into your daily routine? Well we'd like to share something we've discovered that has worked for us and can work for you too. We have found that adding inbound marketing techniques to outbound collateral can greatly increase your results - ROI that can be quantitatively defined and measured. When inbound and outbound are combined the sky's the limit.

Applying Inbound to Outbound Presentations

Professional powerpoint presentations can be made more interesting with great powerpoint designers and engaging imagery. Read More Avoiding Death by Powerpoint

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Inbound Marketing and Hubspot: A Perfect Marriage That Just Got Better

Posted by Reza Almaneih

Sep 19, 2014 11:22:00 AM

This week I was in Boston for Hubspot's annual Inbound convention.

The conference had over 10,000 attendees and tons of groundbreaking speakers, including Guy Kawasaki who spoke about his time with Apple – and how to create companies that not only work, but win. I was overwhelmed, wowed, motivated and more. I’ve been to plenty of conventions in my life and this was the most organized, inspiring event yet.

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Topics: Inbound Marketing

The Value of Inbound Marketing Explained in 4 Easy Steps

Posted by Reza Almaneih

May 30, 2014 3:01:00 PM

You may have heard about Inbound Marketing, but want to know if it’s right for you. The short answer is yes, of course! But, what does that really mean? What is the value, or ROI, to your company of implementing an inbound marketing strategy?

To help our clients “monetize” their investment, and fully understand the benefits to them, we’ve developed a 4 step process to help gain insight into the value that inbound marketing can bring to your organization.

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