Designing Marketing Campaigns for Results
We all know by now that images engage readers – draw them in to learn more about what might interest them. Images are an integral part of any campaign. Not only do they entice readers, they define the overall tone and mood of the campaign. Think of the difference between darkening skies with leaves swirling upwards and wide open fields with sunshine and puppies. Images lead the viewers, tell them what to expect.
So how does it work?