Interamark Blogs

For our valuable customers

Value of having a tagline of a logo

What is the value of having a tagline in a company logo?

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Why is a logo important ?

Why is a logo important?

Logo making is important for a company because it is the visual...

The significance of colour for brand identification and your website

Without the proper color knowledge, selecting the right colors for a website or brand can be...

5 Tips for Better Keyword Selection for Your Content

Use of keywords selection in content

Keywords are an essential part of SEO. They are the words and...

8 Rules to follow SEO writing

What is SEO?

SEO is the process of writing content for search engineslike Google's first pageThis...

What is 'Brand Identity'

What is 'Brand Identity'?

Creating a comprehensive message for your organization, product, or...

9 Key Features your Homepage Should Have

9 Key Features your Homepage Should Have

Your homepage is a powerful component for your company and...

Why does my business need SEO?

Let’s start with “What is SEO?” SEO stands for search engine optimization. SEO is to increase...

How to Engineer Great On-Page SEO

Oh, the Google website crawl! Some of us live for it, some of us live in fear of it – no matter...

5 Blogging Tips to Grow Your Business

You may be wondering what it takes to create a killer website. How do you turn your online...

Powerful Presentations Use Less Words

Get Big Rewards for Using Less

One of the biggest temptations when building PowerPoint...

Six Reasons Business Presentations Fail

Presentation mistakes to avoid 

Not all presentations accomplish their intended result. With all...

How to Create Visually Engaging Powerpoint Presentations

Capture Your Audience with Professional Powerpoint Designs

There's no doubt that a well-designed...

Online Marketing Solutions for More Leads - Landing Pages

What are Landing Pages?

Landing pages exist to convert website visitors into leads. They're one of...

Leveraging Hubspot Partnerships to Increase Marketing ROI

Proof of Marketing ROI Top Concern Cited in 2015 Survey

The ability to provide proof of positive...

Localization, Regional Inbound Marketing Challenges.

HubSpot’s newly published 7th State of Inbound 2015 survey brought to light some of the major...

Inbound Marketing Creates More Knowledgeable Prospects

Our partner, HubSpot, surveyed over 3500 marketing and sales professionals to determine the impact...

The Future is Now - Using Inbound Methods for Outbound Brochures

A Bet Against Technology is a Bad Bet

Why make a bad bet when you can pick a winner? While it may...

Match Your Outbound Collateral with the Buyer's Journey

Form a More Perfect Union

Once you've committed to adding inbound techniques to your outbound...

Applying Inbound to Outbound Collateral: Give Whitepapers Color

The Wonder of Whitepapers

Whitepapers are typically the work of experts that provide technical...

Inbound 4 Outbound - Make the Most out of Marketing Videos

Let's Get Visual

It's possible to conclude from our prior blogs that inbound marketing is most...

Create Content with Chops - Using Inbound for Traditional Collateral

Creating Content that Connects

Anyone tasked with creating effective marketing collateral is set...

Inbound Methods to Consider for Your Next Marketing Campaign

Inbound/Outbound - Don't Be Shy About Sharing

A quick glance at almost any marketing magazine,...

Tips for Using Buyer Personas with Outbound Collateral

Increase Outbound Impact Using Inbound Buyer Personas

One of the major differences between outbound...

Power Up Your Points-Apply Inbound Methods to Outbound Presentations

The Sky's the Limit

Chances are, if you're reading this blog you're a recognized pro in an...

Adopting Inbound Tactics: Keywords In Marketing Collateral

Adding Inbound Methods to Traditional Marketing Communications

Have you been thinking about...

Inbound Marketing and Hubspot: A Perfect Marriage That Just Got Better

This week I was in Boston for Hubspot's annual Inbound convention.

The conference had over 10,000...

Beyond Keyword Shortcuts: How to Drive Traffic to Your Website

Adding a few keywords to your site may seem like a quick fix to get more traffic. But if you’re...

Designing Marketing Campaigns for Results

We all know by now that images engage readers – draw them in to learn more about what might...

Avoiding Death by PowerPoint

Death by PowerPoint. Any of us have experienced this – all of us, and we’ve all probably been...

The Value of Inbound Marketing Explained in 4 Easy Steps

You may have heard about Inbound Marketing, but want to know if it’s right for you. The short...

Here Here! Top 3 tips for increasing traction with compelling content.

Everyone knows, “the buying cycle has changed.” Of course it has, because, The Internet. Marketers...

Repurposing Infographic Content – Ways to increase the Exposure.

1. Create a simplified version of your Infographic

Oftentimes an Infographic can be too large or...

Pixel for your thought? Ask right questions when designing a project.

Every project is different, even if you’re designing in one program like Adobe Illustrator. How I...

Webinars and WebEx. 3 easy ways to engage virtual audiences.

Oh WebEx. We love you, but must acknowledge the moments we can't stand you. Virtual meetings are...

Online Video – One Way to Gain Traction in the Social Universe

Online video has seen a huge spike in popularity that will only increase.

This begs the question:...

Creating Interactive Collateral Salespeople Love

If there is one thing I’ve learned in the world of B2B marketing it’s that content must not only...

5 Reasons to Create Inclusive Relationship with Your Agency Manager.

Your agency project/account manager strives to be a trusted partner.

Your project manager’s goal is...

Designing Successful Presentations

We use presentations as a means of communication. Projected slides should be as visual as possible...

Disrupting the Noise. Marketing to Channel Sales Partners.

If you’re in charge of marketing YOUR brand to your channel partners, you know the challenges you...

4 Ways to Stretch Your Marketing Communications Budget

In my nine years of working at Interamark, I can’t tell you how many times I have heard clients...

Marketing Technology to Business Audiences

When I started writing marketing copy for high-tech in 2004, I was absolutely terrified. I...